Ever Lost A Deal To Another Broker? I’m sure you have… After all, the boating marketplace can seem a little cutthroat at times… like a bloody red ocean of rivals fighting over a shrinking pool of buyers. Right? And so, today, I want to reveal a sure-fire way of dealing with competition. A way which …
Arnold Schwarzenegger was paid $15 million for Terminator 2. Did you know that he said just over 700 words throughout the 2+ hour film? That’s $21,429 per word. “Hasta la vista, baby…” that’ll be $85,716, please. Now, here is another even more impressive story: In 1953, molecular biologist James Watson and Francis Crick introduced the …
One of The Most Common Problems Afflicting Boat Brokers: Lack of predictable income. You know… One month life is great, you’re living like a king, then the next, you’re in panic mode again. You get that tiny little commission check. So you dip into your savings “one more time”. You juggle your credit cards. Pinch …
“Seriously, other than just the ability to list on YachtWorld, what do they add to the equation?” I recently stumbled upon this comment on a yachting forum. Another guy added: “The easy answer: absolutely nothing.” And it made me think, why do people think that way about us? Why do we have such a bad …
How would you feel if you had been sold a boat by Mike Tyson? How would you feel if you had been sold a boat by Mike Tyson? Yes, the real Mike Tyson!! Perhaps the meanest and most ferocious fighter who ever lived. Born in “hell”, part villain and convicted felon. Praised for being a …
Myth: Brokers quit because they don’t generate enough leads and make enough deals. Fact: Brokers quit because they don’t build enough solid relationships. Here’s the thing: You are not in the boat sales business — you are in the Relationship business. Do you know the KEY difference between a CONTACT and a CONTRACT? It’s in …
Ever since I wrote about the 5 trends to sell more boats in 2019, I’ve received tons of questions and request for help. I’ve heard it over and over again: How do I market and sell boats online? I just came back from the Dusseldorf and Seattle boat show. I am packing my bag and …
Want 21 Tips To Sell More Boats In The Next 3 Weeks? Read More »
The month of January is one of my favorite times of the year. I always take the time to regroup and think of the best things I learned during the year but also take the time to set up a plan for the new year. Here’s 19 tips to become a better broker in 2019: …
5 Trends Changing the Yachting Marketplace The boating industry has gone through the BIGGEST transformation in the last 15 years. Due to the exponential growth and dominance of the Internet, mobile devices, social media, new technologies, combined with rising customer expectations and changing buying behavior, the rules of sales and marketing have drastically changed across …
In 1956, long before Tinder or Match.com, a single Swedish sailor named Ake Viking took his search for love to the sea. So, he wrote a short message, “To someone beautiful and far away.” Then, he addressed it and stuffed this note into a bottle and tossed it into the sea. He waited. …
Are You Still Using “Boat in a Bottle Marketing”? Read More »
