Have you ever been asked to make a donation at the end of a purchase in a retail store? Yes, you know, this perfectly scripted short pitch that sounds something like: “Would you like to donate 1$ to the Children’s Hospital in support of kids in need?” or, “Would you like to round that $4.55 up …
The Psychological Triggers Behind The World’s Greatest Offer Read More »
Haven’t you noticed that every single business has the same Facebook goals 1) Grow their audience by getting more likes, fans or friends 2) Promote their products or services Unfortunately, most of them have turned a blind eye to the meaning of the word « Social » in « Social Media ». How can you …
Is growing your boat brokerage a challenge? Is it overwhelming? Would you like to learn the easiest formula you can use to grow your boat brokerage business? You see, I felt the same way until I discovered this formula. And if you learn about it, understand it, and then apply it, you will take your …
Today I’m going to do something bold… But perhaps (I hope) very much appreciated by you… — I’m going to bribe you! Now, before you hit reply and ask me for some details 😉 let me explain myself with a great story from Pablo Escobar. So, there’s a scene in the popular TV series ‘Narcos’ …
When it comes to brokerage, there are 2 breeds: “the Boat Brokers” & “the Yacht Brokers”. If you go on LinkedIn right now and search for ‘Yacht Brokers’, you will find nearly 2500 results, but when you search for ‘Boat Brokers’, you will only find 160 results. Well, yachts are much more glamorous than boats! …
Between the Cannes & Monaco boat show I went to the Philippines to visit our office there. I heard a cool story that I wanted to share with you that could help you a lot in boat sales. In 1944, Lieutenant Hiroo Onoda went to the Philippine Island of Lubang with a top-secret mission. His …
This Declassified Top-Secret Mission Will Reveal How to be Successful in Boat Sales Read More »
Video Summary: In this video I share the most important thing in marine sales. If I could summarize sales into one thing, one word, what would it be? RESISTANCE Success is boat and yacht sales is about removing resistance. Think about it. If you didn’t have resistance your client would just come in and take …
Have you ever met a person that fascinated you so much that they ended up changing the course of your life forever? December 21st 2005, Vancouver, Canada. After 450 days of traveling around the world by train, boat, plane, bus, car and foot, I finally arrived at my final destination. Originally from France, I was …
From English Lessons To Worldwide Business In 18 Months Read More »
Back from the Cannes & Monaco boat shows so I am finally able to send you this email. If you need more listings… If getting listings is a challenge… If you wish you had a simple way of getting them… Then here’s a quick story that’ll reveal how you can approach this problem: During the …
“ Are you f&*#ing serious? You just bought a house without telling me!” Her tone of voice immediately made me nervous. And so, I responded with a soft voice: “It is ok baby, we talked about this a few times and I thought you would be ok with it, I was busy and forgot to tell …
Boat Buyers & Yacht Brokers: The Good, The Bad and the Ugly. Read More »