In 1956, long before Tinder or Match.com, a single Swedish sailor named Ake Viking took his search for love to the sea. So, he wrote a short message, “To someone beautiful and far away.” Then, he addressed it and stuffed this note into a bottle and tossed it into the sea. He waited. …
Are You Still Using “Boat in a Bottle Marketing”? Read More »
Over a month ago I chose to shut down the Yacht Sales Academy online courses. It’s OVER. Because I’ve realized that most brokers — believe it or not — really don’t want to sell more boats. Seriously. And as crazy as that sounds, who knows this better than me… Because after nearly 4 years of …
Are Your Boats Too Expensive? If So, Here’s How to Reduce The Price Without Having to Lower It! Let me start by asking you 2 questions: Which table is longer? Which one is wider? Now, I’m sure that you thought the longest one was the one on the left and the widest one was the …
In one of my favorite movie scenes from the Gladiator, Maximus (played by Russell Crowe) is about to enter a Roman Colosseum to fight for his life. Before entering, Proximo (Maximus’ trainer) says, “win the crowd and you will win your freedom!” Moments later, under the joy of thousands of spectators, Maximus battles and slays many enemy …
20 Ways To Increase Influence and Sell More Boats (Part 1 of 2) Read More »
Billions of dollars are spent every year on sales training. And chances are, you’ve probably spent countless hours reading sales books, attending seminars or sales training to help you sell more boats. But before spending all that valuable time and money on learning how to sell, have you ever taken the time to understand why people …
28 Things Boat Buyers Want From You — How & Why People Buy Read More »
So the other day I was on the phone with a boat broker and he was like: ? “Damn, I am tired of this industry. People are less loyal, more demanding and don’t respect us anymore. We do all this work for nothing…” He then added: “I am getting tired of it and …
Is It Time To Get Out Of The Boat Broker Business? Read More »
Do you know why stores sell SO MUCH “stuff” on Black Friday? Well, Black Friday is based on 3 things: 1. Limited supply 2. Limited Time 3. Discounted price Therefore, a small supply + a deadline + BIG discounts creates a buying frenzy. ?Now, here’s why Black Friday is for Broke Brokers: In the book Rich Dad …
Did you know that the average social security monthly check is $1130? Could you live on that? Or would you have to move in with someone? Millions of people — including marine sales professionals — reach retirement age and have NOTHING to show for it. Now I’m sure you already know that social security isn’t …
2019 is around the corner so let’s review 10 Proven Sales Tips to Help you Sell More Boats in 2019. Tip #1: Use a Great Greeting! Greetings can help you increase sales performance significantly. Have you ever gone to a store and gotten asked if you needed any help? Chances are you responded: “Thanks, just looking!” …
10 Proven Sales Tips to Help You Sell More Boats in 2019 Read More »
Video Summary: If you could summarize sales into just 1 thing, what would it be? Well, here’s what I think: RESISTANCE. Sales is about removing resistance. Think about it: If there was no resistance, your client would simply take your paperwork and sign with your pen, and buy the boat. But, they don’t do that because …