Pilots Explain Why Yacht Brokers Fail to Hit Sales Targets

November 20, 2019

I am currently travelling back home from Manila which was the last stop on another world tour for me this year.

During one of my flights I sat near a pilot… and I learned an interesting story that could have a big impact on hitting your sales targets.

Pilots have a rule of thumb known as The 60-to-1 Rule.

And, oddly enough, it explains HOW marine sales professionals fail to hit their sales targets.

The 60-to-1 Rule states:

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If you are 1 degree off course, you will miss the runway by 1 mile for every 60 miles traveled. This means the longer you fly off course (by as little as 1 degree) you will miss the runway by miles.

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Applied to boat sales, the Rule means:

If you fail to continually course correct to stay in alignment with where you’re going, you’re going to miss your target by miles, too. It’s that simple. And so, if you’ve missed your sales targets, it’s simply because you’re off course.

So: do you feel off course?

If so, I’ve put together a sort-of “60-to-1 Yacht Sales Course-Correction.”

For 30-Minutes, I work with you 1-on-1 (like a co-pilot) to determine where you are now, what’s your target, and how to hit it with the precision of a pilot.

So if you’re serious about improving your sales, book your “seat” for a “flight” towards your goal.

I explain how the session works here: www.yachtsalesacademy.com/strategy-session

 

Vincent Finetti
Founder & Instructor
Yacht Sales Academy

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