Is the boating industry about to hit the Iceberg? …
On April 10, 1912, thousands of people gathered at a dock in Southampton, England, to see the R.M.S. Titanic depart on her maiden voyage to New York.
On the night of April 14th disaster struck when the “unsinkable”-ship crashed into an iceberg. Less than 3 hours later, the Titanic sank to the bottom of the Atlantic Ocean. More than 1,500 people died that night.
Now what does this story has to do with boat sales?
Simply this: a “Titanic Crash” is coming.
Let me explain:
Recently, I watched a fascinating TED Talk about what business experts call the TITANIC Syndrome.
The Titanic Syndrome is defined as:
“A corporate disease in which companies or business owners and individuals bring about their own downfall through arrogance, blind trust of past successes, or excessive attachment to the status quo.”
And according to the speaker (Dr. Nadya Zhexembayeva), each one of our businesses is about to hit an iceberg — and sink every few years — UNLESS we reinvent yourself.
Case in point:
89% of Fortune 500 firms that appeared in the original 1955 list are gone today.
Furthermore, the TED Talk describes how companies went from lasting 75 years to 15 years to 7 years. This means the average time frame of the business cycle in today’s environment has been shortened from 7 to 3.5 years.
This means we must reinvent who we are, what we offer, and how we deliver our offerings to the world.
Bottom line: the business you are in today CANNOT be the business you’ll be in 3 years from now. And so today, successful businesses are reinventing themselves constantly. All in a world that is changing faster than ever before.
So, this begs the question:
What are you doing to reinvent yourself in boat sales?
How can your brokerage or boat sales business stay afloat in a marketplace that is changing so fast?
Fact is, you only have two choices:
Reinvent or go extinct.
To avoid the coming “Crash” join me this Friday for a Webinar on how you can become a Highly-Paid Boat Broker.
In this Live Webinar, I’ll give you what you need to stay afloat while other brokers steam towards the next iceberg.
Consider this webinar a survival-kit you’d find on any boat or yacht. Sales techniques — which I’ve gathered from the best of the best brokers in the business — packaged into a Live webinar.
It’s like having a flare gun, rescue whistle, first aid kit, throw bag, strobe lights, life jackets, and more.
And just like you wouldn’t go to sea without any safety equipment, you wouldn’t want to run your boat sales business without these life-saving sales-strategies.
To learn more and to register, head over here:
— Vincent Finetti
Founder & Instructor
Yacht Sales Academy