Today I’m going to do something bold…
But perhaps (I hope) very much appreciated by you…
— I’m going to BRIBE you!
But first, let me explain myself with a great story about Pablo Escobar.
So, there’s a scene in the popular TV series ‘Narcos’ where Pablo Escobar visits a politician. Pablo looks at him with a killer stare, waits a few neverending seconds of silence and says: “Plata o plomo?” If you were this politician, and unless you had a death wish, you’d answer “plata”.
Why? Let me explain…
Plata means silver and plomo means lead.
Simply, in plain English, Pablo was asking: “Do you want money or a bullet?”
In other words, accept this bribe, do what I ask, or you’ll die!
Now, believe it or not, this crime story can be a fantastic a reminder for you as a marine sales professional.
Let me explain:
If you want to sell more boats and yachts, you have to think like Pablo. Pablo didn’t give his “clients” a third option, he had two: accept this offer or die… If you want to become a highly-paid boat and yacht broker you either begin investing in yourself (today) or you will not survive in the marketplace.
When was the last time you invested in yourself?
Most brokers haven’t because they haven’t decided: YES or NO.
Instead, most unknowingly choose a third option: “Maybe… I should… later… one day… tomorrow.“
But here is the cold hard truth:
If you take forever and procrastinate on making decisions, chances are you will attract clients that will always be indecisive. And if you don’t or can’t invest in yourself… chances are others will not invest in you.
Think about that.
And on that note… if you want to invest in yourself then I invite you to a LIVE Webinar this Friday called How to Become a Highly-Paid Boat Broker!
It reveals 3 secrets you can use to sell more boats:
Secret #1: The 1 Thing 95% Of Boat Sales Pros Do That’s Costing Them Clients
Secret #2: How To Close Twice As Many Clients In 1/2 The Time
Secret #3: How to Eliminate Your “Financial Roll” By Using A “Boat Sales Seakeeper”
Like plata o plomo — silver or lead — the decision should be obvious.
So, will I see you this Friday?
— Vincent Finetti
Founder & Instructor