I’ve spent the last few weeks buried in something I didn’t expect to uncover.
A pattern.
A flaw.
A blind spot so consistent across shipyards, dealerships, and brokerages that it honestly shocked me.
And it’s not a small one — it’s the kind of blind spot that quietly drains millions without leaving a trace.
Here’s the simplest way to put it:
Marine companies aren’t losing deals at the dock… they’re losing them in the first 60 seconds online.
Before the phone call.
Before the email.
Before the showing.
In the very first moment a buyer encounters a listing — what I now call The M.O.I:
“The Moment of Interest”
And here’s the crazy part:
The entire marine marketing engine — the branding, the boat shows, the SEO, the MLS distribution, etc. — all come down into this single moment.
But when buyers hit that moment?
Nothing is ready for them.
No experience.
No access to the boat.
No access to the broker.
And buyers don’t wait around.
They disappear — silently, instantly, permanently.
That’s the blind spot.
The $100 million blind spot, to be exact — and that’s a conservative estimate based on what we’re seeing across the industry.
For the past month, I’ve been building a full report on this.
Working title:
THE $100 MILLION BLIND SPOT
The Most Expensive 60 Seconds in Marine Sales
It’s not finished yet — but the insights are already too important not to share.
In the next few newsletters, I’ll break down:
What actually happens in those first 60 seconds
Why marketing wins the battle but sales loses the moment
The double failure happening in every company
How one simple shift creates an unfair competitive advantage
This is shaping up to be the most important strategic document I’ve ever written for the industry.
If you want early access to the full report when it’s ready, reply:
BLIND SPOT
And I’ll put you on the early-release list.
More soon.
