Endowment Effect: The 2 Most Important Words In Boat Sales Can you tell me which way the subway is going? https://www.youtube.com/watch?v=bVuWB1uBgkc Endowment Effect: The 2 Most Important Words In Boat Sales Ok, now double check. Are you sure it is not coming from the other side? Just like our eyes can be tricked by visual …
Do You Know The 2 Most Important Words In Boat Sales? Read More »
Baggy Sartape has exported yachts all around the world and has been a trusted and successful broker in Hong Kong for the last 16 years. When he told me that he had written a book about boat sales (The Business of Boating In Asia), I was really excited to see what it was about and I …
Interview With Baggy Sartape: Yacht Broker & Author Read More »
Selling boats is one of the most difficult professions out there and this is why… boat broker training should be a requirement for every company out there. As a boat broker, you are exercising the profession of selling which is unfortunately not very well perceived by the general public. A survey conducted in 2010 by …
Boat Broker Training: Discover The Top 5 Mistakes In Boat Sales Read More »
Perhaps The 1 Thing You Need To Become A Successful Yacht Broker… You need to master your body language. Case in point: — November 2013, Las Vegas Executive Airport — I was working for Boeing to showcase some of their planes to potential clients. While standing in front of a private Boeing 737 (the nicest …
12 Body Language Secrets To Become A Successful Yacht Broker Read More »
So, you want to sell more boats by improving your boat broker negotiation skills? If so, here’s my list of 20 negotiation tips! But first, have you read Part 1 of this series? What Every Broker Should Know About Negotiation (Part 1) If you haven’t yet, then I recommend you start there first (just hit …
A Few Years Ago When I Was A Boat Broker… … a prospect came to my office and started talking to me about a new local company called NorthPacificYachts, started by a young 24-year-old. This customer kept going on and on about how amazing the boats were, how he wanted one and they had a much better …
“We better pay attention to our future because that is where we are going to spend the rest of our lives.” — Anonymous I received great feedback from my previous blog post on the future of boating (if you haven’t read it yet, do so before reading this!). In this new post (Part II), we’ll start by reviewing …
The Future of Boating: The Shocking Truth Of What’s To Come (Part II) Read More »
“Sew one button, doesn’t make u a tailor; cook one meal, doesn’t make u a chef; but f* one horse and u r a horsef*er for all of history…” — Elon Musk. I had the chance to see him at the Monaco F1 Grand Prix last year. This guy is absolutely fascinating. Let me share …
A Boat Sales & Marketing Lesson From Billionaire Elon Musk Read More »
It was a beautiful Friday afternoon at the end of January 2005. The sun was shining, just like the other 350 days of the year in Sydney, Australia. But there I was walking home with a strong sense of discouragement and disappointment. You see, I had just been fired as a waiter for the second time in …
Want More Powerful Boat Sales Tools & Tips You Can Use To Sell More Boats? Your role as a broker is to implement the most efficient systems to automate your business and increase your sales performance. And technology has never before made our job so simple. For this reason, it’s a wonderful time to be …