Boat Sales & Marketing Fundamentals

How I Made My First Million On Facebook!

How I Made My First Million On Facebook!

Haven’t you noticed that every single business has the same Facebook goals?

1) Grow their audience by getting more likes, fans or friends
2) Promote their products or services

Unfortunately, most of them have turned a blind eye to the meaning of the word « Social » in « Social Media ». How can you attract more friends or fans if you just keep talking about yourself?

I am sure that some of you have heard the quote by Andrew Carnegie: “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Even though Carnegie was quoted in 1934, this quote still applies, even more today in our digitalized world and will help you to get tons of followers.

Oh, did you think I meant 1 million dollars? Hold the jealousy, I was talking about people reached with one single post!

So let’s review this great technique.

Whether you are in sales or marketing, you need to remember that being interested in other people is the key to being successful. World Class marketer Jay Abraham said: “The way to greatness today is to transfer your ultimate passion away from your product, service, company, and instead, fall in love with your clients.”

So you need to stop focusing about you or your company all the time, and focus on providing value and entertaining your audience. There are hundreds of possibilities to entertain and easily grow your audience on Facebook or Twitter. You can share interesting stories, jokes, videos, quotes, and once in a while (try to keep a 80/20 ratio) include information about your product or service. Remember that people join social media to be entertained, and not to learn about your business.

I like the comparison of Google as Yellow Pages and Facebook as a coffee shop. And what do people talk about in coffee shops:
Hobbies and passions, so boating fits perfectly.

The first mistake you could do is enter the coffee shop and sell right away. People don’t go to a coffee shop to be sold to. It’s like going to the Starbucks around the corner and having the insurance agent behind the door handing out business cards and brochures. It’s like, “Get out of here. Go away.’”

So don’t do the mistake 95% of the companies are doing on Facebook and you will be able to quickly grow your audience .

I started the Boat Show Avenue page in February with 72 fans and 8 months later we have over 110.000 fans. We used the same strategy on Twitter and built the largest community in our industry with over 42k followers.

Last month, we reached, for the first time, 1 million people with one post on Facebook.
Our post got nearly 1 million views, and went viral with over 4500 shares!

The post wasn’t about our product or service.
It was a boat launch fail video, and because it went viral, it brought us tons of exposure and close to 1000 extra likes to our fan page!So Carnegie was right, a little improvement in social intelligence is the simplest way to dramatically improve your popularity.

If you want to improve your social intelligence and as a result, see major improvements in sales, business and relationship, I recommend 2 great books on the subject:

-Emotional Intelligence for Sales Success by Colleen Stanley
-How to Win Friends and Influence People by Dale Carnegie

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Vincent Finetti

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